Agita Jaber

As President of JF Social, Ms. Agita Jaber is at the forefront of revolutionizing social media management and content creation strategies in the hospitality industry. Her role involves leading a dynamic team responsible for a wide array of over 25 hospitality properties and businesses across the United States, encompassing full-service hotels, boutique establishments, catering venues and restaurants. This has included hard brands such as Marriott, Sheraton, Hilton, and Hyatt, as well as soft brands such as Curio, Autograph, and Tapestry. Ms. Jaber's expertise in digital marketing and brand development is pivotal in expanding the online footprint of these properties, thereby enhancing their market appeal and customer engagement. Her responsibilities include not only the formulation of innovative social media strategies but also ensuring their seamless integration with the broader marketing goals and initiatives of each property. Under her guidance, the Social Media specialist team executes meticulously planned social media calendars and campaigns, content creation and curation, and strategic ROI driven execution, contributing to the consistent growth and evolution of each property's online presence. Prior to her role at JF Social, Ms. Jaber held a key roles at Lazard Asset Management and Deloitte & Touché, LLP. Ms. Jaber is a frequent presenter at hospitality industry events